Are you wondering how your skills affect your pricing and positioning? Do you feel your work isn’t valued enough? Or are you thinking about how AI and changing business trends impact what you offer?
In this episode, I talk about how people see your work and how that shapes pricing, packaging, and positioning. From recent conversations with founders, I noticed a pattern: many undervalue their talents, especially when the work comes naturally or is something they love.
I share why we sometimes underplay our strengths and practical ways to show the real value of what we do. By focusing on results and outcomes instead of hours, you can better package and price your services.
If you’re ready to rethink your pricing, positioning, or service packaging, connect with me. Book a strategy call or join my Scale Simpler workshop to explore new ways to grow your business confidently.
In this episode, I discuss:
- Perception of work influences pricing
- Cycle of experimentation in business offers
- Devaluing one’s zone of genius
- Value is not tied to effort
- Pricing should reflect outcome, not hours
- Targeting ideal clients, not peers
Tune into Episode 272 of the Simplify to Scale Show or keep reading below.
by Crista Grasso
Crista Grasso is the Founder of Lean Scaling Co and Strategic Ops Institute and the host of the Simplify to Scale Show.
She developed the Lean Scaling System™ to make scaling simple and sustainable for service-based businesses in the messy middle of $1M - $10M. She specializes in elevating the founder out of daily operations and into visionary leadership and in certifying fractionals and consultants to be able to effectively and strategically scale the businesses they partner with.
