E258:Â Guide to Hiring the Right Marketing Agency with Behdad Jamshidi
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Have you ever wondered how to hire the right marketing agency without spending months talking to partners who ultimately aren’t a fit?
What should you actually be looking for so you stop wasting time and start making confident decisions?
In this episode of the Simplify to Scale Show, I sit down with Behdad Jamshidi, founder of CJAM Marketing Connector, to break down how to choose the right marketing partners at every stage of growth and why so many businesses struggle with this choice.
Behdad has assessed over a thousand marketing agencies and narrowed them down to a vetted network of about one hundred across all major marketing niches.
He specializes in matching businesses with the partners who are the best fit for their goals, structure, and current level of growth so they can stop guessing and move forward with clarity.
From agency structure to what consistently sets strong partners apart, to knowing when to outsource or hire in-house, Behdad shares the patterns he sees daily while helping companies scale from early stages into the multi-eight-figure range.
He also talks about the shift happening in marketing as AI speeds up execution, why strategy matters more now than ever, and the common mistakes business owners make when choosing agencies too quickly.
If you’ve ever felt unsure about how to evaluate agencies or you want to make smarter decisions as you grow, this episode is for you.
In this episode, we explore:
- Why strategy matters more now than ever
- How to evaluate agency size, structure, and maturity before hiring
- The patterns behind agencies that consistently perform well
- The five levels of marketing partners for different stages of business
- Common mistakes business owners make when choosing agencies
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When to outsource vs. when to hire in-house
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“Businesses need marketing partners who are growth-minded and testing new things, not just relying on what they already know.”
-Â Behdad Jamshi
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Learn more and connect with Behdad:
- Website:Â www.cjammarketing.com
- Linkedin:Â www.linkedin.com/in/behdadjamshidi
- Instagram:Â www.instagram.com/themarketingconnector
ABOUT THE SHOW
Simplify to Scale is a show dedicated to helping business owners scale a high-impact + high-profit business they love without all the complexity and chaos that keeps them trapped in the day-to-day.
Hosted by Crista Grasso, a scaling strategist and operations alchemist, she brings decades of scaling experience to share what actually works and what's just hype.
Formerly the Lean Out Your Business Podcast, Simplify to Scale is THE show for founders and their right-hand leaders who are done with one-size-fits-all scaling advice and overnight success promises and instead want proven and practical strategies that will help simplify operations, build scalable systems, develop & lead a high performing team, amplify profits, move through the messy middle faster, and scale smarter not harder.
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