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E276: Building, Scaling, & Selling an Aligned Business with Anna Lozano

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Have you ever wondered what it really takes to build a business that actually aligns with who you are and where you want your life to go?

What if scaling didn’t have to come at the cost of your energy, your time, or your values?

And what if building with intention from day one made selling your business feel like a natural next step instead of a stressful exit?

In this episode of the Simplify to Scale Show, I sit down with Anna Lozano, an entrepreneur, mentor, and energetics-in-business expert, to talk about what it looks like to build, scale, and sell an aligned business in six years. 

We talk about the blend of strategy and soul, and why both matter if you want to create something sustainable and meaningful.

We also discuss the mindset shifts required to hold a larger vision, expand your capacity as a founder, and build a business that supports both growth and fulfillment.

Anna walks us through lessons learned from scaling a product business, building the right team, and staying in your zone of genius as your company grows. She also shares how timing, alignment, and intentional growth played a role in their exit, and why founders need to think about building for sale earlier than they might expect.

If you’ve ever wondered whether your business can grow in a way that feels aligned, sustainable, and profitable, this conversation offers a thoughtful perspective on building with intention from the start.

In this episode, we discuss:

  • How to blend strategy with intuition in business decisions
  • The biggest overlooked lessons in scaling a product company
  • Why hiring before you’re “ready” changes everything
  • Ways to keep everyone operating in their zone of genius
  • How to recognize when it’s time to exit or reinvent
  • What to expect emotionally after a business sale

 

"When you blend strategy and intuition, you create a business that grows with both structure and alignment."

- Anna Lozano

   

Learn more and connect with Anna:

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ABOUT THE SHOW

Simplify to Scale is a show dedicated to helping business owners scale a high-impact + high-profit business they love without all the complexity and chaos that keeps them trapped in the day-to-day.

Hosted by Crista Grasso, a scaling strategist and operations alchemist, she brings decades of scaling experience to share what actually works and what's just hype.

Formerly the Lean Out Your Business Podcast, Simplify to Scale is THE show for founders and their right-hand leaders who are done with one-size-fits-all scaling advice and overnight success promises and instead want proven and practical strategies that will help simplify operations, build scalable systems, develop & lead a high performing team, amplify profits, move through the messy middle faster, and scale smarter not harder.

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